Founded in Miami by Paul Chavez, SELEZIONE has built a reputation for transforming complex visions into flawless realities. Every project follows a carefully orchestrated journey, ensuring that the original vision is not only preserved but brought to life with uncompromising excellence. In this interview, Paul Chavez answers key questions that reveal how SELEZIONE turns vision into flawless execution.
Understanding and Engineering the Vision
Once a client or designer approaches you with a vision, what is your first step?
The first step is always listening. We take time to fully understand the client’s vision, the designer’s intent, and the overall context of the project. From there, we begin a collaborative process reviewing drawings, material selections, and timelines to ensure that every detail aligns with what’s being asked. Our goal is to bring clarity, feasibility, and technical insight to the table from day one.
How does SELEZIONE translate design concepts into engineered, buildable solutions?
Once we receive the design, our technical team transforms the concept into fully engineered, buildable solutions. This includes developing detailed shop drawings and production models, selecting the right materials, and coordinating closely with our network of Italian artisans and manufacturers. Every element is reviewed for both aesthetics and technical performance. We make sure the design works not just in theory, but in practice.
Ensuring Quality Before Shipping
What role does your team play in pre-assembling and validating elements in Italy before shipment?
Pre-assembly is a key part of our quality control. All elements are fully assembled and validated in Italy before being packed for shipment. This step allows us to check for fit, finish, alignment, and mechanical functionality, minimizing surprises on site. It also allows for more efficient installation since everything has already been tested under our supervision.
What does your global logistics process look like – how do you ensure materials arrive on time and in perfect condition?
We manage the entire logistics chain in-house. From production timelines to export documentation and delivery schedules, everything is planned down to the last detail. Materials are carefully packed, labeled, and crated to ensure safe transport. We work with trusted international freight partners and remain in close communication with the project team so that everything arrives on time, in the right sequence, and in perfect condition.
Installation and Complex Challenges
Who manages installation on-site? Is it always your team or do you collaborate with local crews?
We handle the entire installation process with our own dedicated installation crew whether the project is in town or anywhere else in the world. This gives us full control over the quality and precision of the final outcome. From unpacking to final touch-ups, our team is present on-site to ensure everything is delivered exactly as planned.
Can you share a project where the installation process was particularly complex or impressive?
Many of our projects are protected by strict NDAs, but we’ve completed numerous high-end private residences involving highly technical installations. We’ve produced and installed custom kitchens, wine cellars, full-height paneling, integrated doors, walk-in closets, and a range of architectural elements, always based on designs provided by the client’s architect or interior designer.
“For us, flawless execution means delivering exactly what was promised with zero compromises.”
One particularly complex project involved a remote residence where we delivered large-scale curved millwork, temperature-sensitive finishes, and architectural paneling that had to align perfectly with on-site conditions. Everything was pre-assembled and quality checked in Italy then shipped in carefully sequenced crates. Our team flew in and handled the full installation, ensuring a seamless result. Projects like these are where our full-scope capabilities truly shine.
Anticipating and Achieving Perfection
What part of this behind-the-scenes process do clients typically underestimate?
Clients often underestimate how much coordination is required between fabrication and site conditions. Even small factors such as slight wall deviations, HVAC obstructions, or access limitations can affect final installation. That’s why we stay involved from the very beginning to anticipate these challenges and resolve them before they become issues.
What does “flawless execution” mean for you – and how do you ensure it every time?
For us, flawless execution means delivering exactly what was promised with zero compromises. That means precision engineering, clear communication with all project stakeholders, rigorous pre-assembly, and hands-on involvement through installation. Every step is carefully planned and personally managed. That’s how we ensure excellence every time.
