In today’s luxury market, where style can sometimes overshadow substance, SELEZIONE is quietly rewriting the rules. Founded by Paul Chavez, the Miami-based studio redefines luxury living by meticulously crafting bespoke environments where every detail is a masterpiece — engineered, refined, and executed with relentless precision.
“If I owned a five-star hotel, it would reflect the highest level of excellence — because I value precision, dedication, and craftsmanship in everything I do.”
Paul Chavez is not an interior designer, and he’s the first to say it. What he is, however, is a master fabricator — the kind who prefers to oversee every detail personally, ensuring each collaborator meets the highest standards. He obsesses over samples, jets to Italy to pre-approve finishes, and believes excellence isn’t optional — it’s expected.
Originally known for CH Construction Group — the high-end residential and commercial firm he co-founded with his brother — Paul launched SELEZIONE five years ago as a solution to a growing problem: vendors who couldn’t meet his standards.
“I realized that to maintain the level of excellence we strive for, we needed to build an in-house team fully aligned with our commitment to quality and detail.”
What began as a side solution — sending samples from Italy — grew into a showroom and material library that now supports some of the most luxurious homes in Miami and beyond. Think Beckham-level bespoke. Think Ivanka Trump’s private interiors. Think $3 million in millwork for a single residence. SELEZIONE was never meant to be secondary — it quickly became a flagship in its own right.
Beyond the Grain
Everything is fabricated in Italy. Each element undergoes pre-assembly in controlled studio environments before being packed and shipped — along with IKEA-level instructions — to Miami, Dubai, Detroit, or wherever the project demands. SELEZIONE’s installation teams travel globally, ready to assemble bespoke environments with the ease of artisans who know the product inside and out.
A Material World
Step inside the Miami showroom and you’ll find more than just design inspiration. SELEZIONE functions as a working library — a space where designers can bring clients, select materials, and finalize samples all in one setting. Powder-coated metal meets soft suede. Leather options run the gamut from matte to polished. Everything, as Paul puts it, is ready to be touched, tested, and brought to life.
This tactile approach speaks directly to today’s design trends — which, according to Paul, are leaning natural, curved, and organic.
“People are returning to the earth. They want light plaster, micro-cement, warm wood, soft curves. The colors are grounded — pastels, travertines, materials that feel honest.”
He credits Italy’s Salone del Mobile for driving much of this inspiration, noting the cyclical return of vintage materials like Verde Alpi marble — once considered outdated — now being modernized into striking statements.
The Client Journey
SELEZIONE’s clientele includes A-list names and UHNW families, but the process is consistent. Most clients work through their interior designers, who coordinate directly with Paul’s team. Once designs are approved and samples selected, SELEZIONE takes over — engineering, fabricating, shipping, and installing with clockwork efficiency.
“Our job is to make sure there are no surprises,” Paul says. “That means being two steps ahead — even of the client.”
This dedication to detail is no accident. It stems from Paul’s roots — born in Ecuador, immigrating to the U.S. as a child, and starting his first construction company at the age of 20. That early hunger — to create, to exceed expectations, to control outcomes — continues to drive him.
“It’s not about money,” he adds. “It’s about creating something that works so well someone else wants to buy it — and then I can move on and create something new.”
A Relentless Standard
Paul isn’t just building millwork. He’s crafting a design philosophy — one rooted in harmony, precision, and a profound respect for materials. At SELEZIONE, every detail is intentional. Every finish tells a story. And every project reflects a deeper pursuit: to create spaces that are as personal as they are beautiful.
This is luxury not as excess, but as mastery — quiet, confident, and enduring.
“There’s always a next level — and I’m already thinking about how to get there.”
With a global clientele, a growing legacy, and a design library unlike anything else in Miami, SELEZIONE isn’t just setting a new standard — it’s redefining the experience of custom living, one exquisite detail at a time.
Writer: Lesley Bishin